Sep 18, 2025 · The two-step flow theory is a communication model developed in the 1940s by Paul Lazarsfeld and Elihu Katz. It suggests that mass media doesn’t directly influence the public.

History: In 1944 Paul Lazarsfeld, (1901-1976) an American Social Researcher, Bernard Berelson (1912 – 1979) and Hazel Gaudet was introduced The Two-Step Flow of Communication in the …

Opinion leaders pass on their own interpretation of information in addition to the actual media content. The theory is based on a 1940s study on social influence that states that media …

Two-step flow model of communication, theory of communication that proposes that interpersonal interaction has a far stronger effect on shaping public opinion than mass media outlets.

The two-step flow theory in communications is an idea introduced by Paul Lazarsfeld and his colleagues Bernard Berelson and Hazel Gaudet that focused on the flow of communication. …

The two-step flow of communication is defined as a model where the flow of information from mass media to the public occurs in two stages: first, from the media to opinion leaders, and …

A guide to the two step flow theory of communication, including definitions and examples of opinion leaders and opinion followers.

Dec 4, 2023 · The Two-Step Flow of Communication theory suggests that media messages do not directly influence all individuals. Instead, they first impact opinion leaders, who then filter …

The Two-Step Flow (TSF) theory, developed in the mid-20th century, posits that mass media influence is mediated by opinion leaders who interpret and relay messages to wider audiences.

Jun 15, 2025 · Explore the fundamentals of two-step flow theory and its significance in modern media studies, including its origins and key components.