After 54 years, the ATP has revealed a new logo — the sixth in its history — designed to represent the movement of a tennis ...

Check out our roundup of the latest logo updates across the T7—from the WTA's call to "rally the world" to Wimbledon's spot-the-difference tweaks.

Yesterday’s bland is today’s car brand. Japanese auto manufacturer Mazda has released a simplified new logo, and it has ...

The University Communications page introducing the “refreshed” brand declares that “The world is always changing, so we’re ...

In August, Cracker Barrel changed, then changed back, its logo. The company's CEO shed light on the reasoning.

Cracker Barrel's CEO said this week that its controversial short-lived logo change was not motivated by ideology, despite some speculating otherwise. The change was intended to make the restaurant ...

Ice cream transcends age (we all scream for ice cream, kiddos and grown-ups alike). In the case of Ben & Jerry's, really good ice cream can transcend time itself, too. According to data analytics firm ...

Texas Tech fans got something they didn’t ask for, a brand new logo. And judging by the internet’s reaction, they definitely didn’t want it either. The university has made public an updated version of ...

Texas Tech has been undergoing a pretty substantial change lately thanks to a massive infusion of NIL money from their most prominent boosters. Among the changes is a planned change to their branding, ...

This choice says a lot about Anderson's intentions. For several years, the luxury industry has gravitated toward simplified logos with straight, sober, linear capital letters. Dior, Burberry, Saint ...

USA, — Cracker Barrel said Wednesday it expects lower sales and weaker customer traffic in the coming year as the controversy over its planned logo change continues to play out. In a conference call ...