Sales and marketing typically function as two distinct departments within an organization. However, both teams share the goal of attracting customers, so they often work collaboratively and ...
It’s common to hear “marketing” and “sales” used interchangeably. In reality, they each have distinct characteristics. Startup entrepreneurs need to know the difference so they can approach each with ...
Quite often, the words “marketing” and “sales” get used interchangeably. Cold calling might be considered marketing. Social media might be considered sales. Considering marketing and sales as ...
Is your CRM driving growth — or driving your teams apart? Too often, sales and marketing treat the CRM as a battleground, ...
Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Content marketing is white hot right now. In our recent B2B Mobile ...
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