As it approaches the golden quarter, Sainsbury’s is building on its value and price perception work throughout the year to ...

AI can do a lot, but it should not be entrusted to lead outbound—the most challenging, highest-stakes part of your funnel.

Bringing back the BFG for a second year was a “no-brainer”, explains marketing director Radha Davies, as the grocer looks to cement its value credentials.

Every sale looks tempting when it's plastered with words like "limited time" or "lowest price ever." Stores know how to make ...

In the end, it isn't about the size of the marketing team—it's about the strength of its structure and the clarity of its ...

Discover how cross-selling and upselling can boost your business. Learn the advantages and disadvantages of each tactic and tips for successful implementation.

Travel Weekly is the market-leading UK-travel multimedia brand with an unrivalled print, digital and events portfolio.

In the AI era, marketing faces a credibility crisis driven by years of overpromising and underdelivering, leading to skepticism. In this guest commentary, Shafqat Islam of Optimizely writes that to ...

Our expert staff answers frequently asked questions in their areas of expertise and defines common terms so you can be a smarter shopper. Read more here. As you age, you’ll probably want to invest in ...

Marketing research is vital to the success of any busines, we need to know what our clients think, what our competition is doing, if our products are being accepted by the market. And when we do ...

Are marketing and advertising the same thing? Not quite. While the two are closely related and often used interchangeably, they play very different roles. Understanding how they differ can help you ...

4-7 p.m.: Networking with employers will take place in the Ballroom of the Fetzer Center on WMU's campus. Prepare for the Career Fair: Review the list of participating employers ahead of time and ...