Learn from 6 trademark cases including Apple vs. Apple Corps, Louis Vuitton vs. Louis Vuiton Dak, and Academy Awards vs. GoDaddy. Register trademarks early.

Are you considering a rebrand? Here's what you need to keep in mind before you change anything about your company.

Opening your restaurant is only the first step. Embrace these strategies to keep your food establishment thriving.

In this article, we’re highlighting seven types of standout holiday marketing examples from 2025 that capture the spirit of ...

The mortgage business operates on trust and relationships, but in today’s market, referrals and word of mouth alone are insufficient to maintain a strong pipeline. With digital-first lenders competing ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Strategic marketing is a long-range system for choosing markets, shaping demand, and linking choices to business goals and sustainable growth. The discipline sets priorities for product or service ...

“He started from the bottom – well, so did we,” Jackson posted on August 1. At Friday’s Independent Investor Summit, Jackson confirmed Drake’s representatives indicated the rapper “likes the company.” ...

The first of many specialized agents will create complex, multi-variate, and highly personalized customer segments for targeted marketing based on simple natural language prompts. The tool can utilize ...

Dearborn — When economic indicators flash warnings, companies often look to cut costs even in places like advertising, but Ford Motor Co. on Wednesday launched a new global marketing strategy with the ...