(Reuters) -Canadian luxury apparel maker Canada Goose missed analysts' estimates for second-quarter revenue on Thursday, as ...

Are you frustrated with crowded digital channels and disappointing ROI? This article reveals why direct mail might be your ...

The legal marketing landscape is changing rapidly. As firms compete for visibility, credibility, and growth in an increasingly digital and client-centric environment, what truly drives results in 2025 ...

Discover how AI is supercharging influencer marketing, key trends for investors, and top opportunities shaping the industry's ...

As Renault doubles down on commitment, innovation, and localization, Francisco Hidalgo unpacks how the brand’s ‘Rethink’ strategy is redefining its role in India’s fast-evolving auto market ...

As the holiday season approaches, retailers and marketers face a rapidly evolving landscape shaped by shifting consumer expectations, economic uncertainty, and digital transformation. Recent Gartner ...

Promotional marketing is not just about giving away free stuff; it's also a statement of your company's values. Choosing eco-friendly giveaways positions your business as different while expressing an ...

A go-to-market (GTM) strategy is an action plan specifying how a company will reach target customers and achieve a competitive advantage. The essence of a GTM strategy is to provide… A go-to-market ...

Abstract: In a data-driven business landscape, understanding customer behavior is vital for optimizing marketing strategies. Generalized promotions, conducted without insights into transactional ...

When skin care brand Peach & Lily was crafting a social media campaign to launch its latest product, the team wanted the results to speak for themselves. Breaking from convention, the marketer avoided ...