Case studies serve as an excellent resource for devising innovative sales strategies, and providing insights into successful maneuvers and problem-solving techniques. Innovation Inspired by Proven ...

The New Mexico Office of Superintendent of Insurance (OSI) has issued a reminder to insurers and producers that marketing limited-benefit health plans as comparable to major medical plans is deceptive ...

Gainbridge reports a cultural shift towards self-directed investing, empowering consumers to manage their retirement, ...

In today’s competitive automotive landscape, standing out from the crowd requires more than traditional sales tactics. Car buyers now research, compare, and make decisions online long before visiting ...

Learn how to plan meals. Woroch says meal planning is one of the easiest ways to save money and reduce food waste. She ...

Consumers accuse Amazon of inflating Prime Day discounts with “fictional” list prices. Lawsuit cites examples where sale prices were no better—or even higher—than regular prices. Case follows broader ...

Build a sales team by hiring for cultural fit, providing CRM tools, setting measurable KPIs, and creating systems that ...

Customer-Centricity: It should revolve around the customer, addressing their needs, pain points, and buying behavior. Goal Orientation: Specific, measurable, achievable, relevant, and time-bound ...

Fast food chains rake in hundreds of billions in annual revenue, thanks to a portfolio of clever marketing tactics that build ...

Simulation environment called Magentic Marketplace is designed to safely examine how AI agents interact with humans and each other.

If you want to grow your practice, building a high-converting sales funnel is a skill that’s worth developing. Developing ...

Unlike social media, targeted marketing platforms provide the tools to segment audiences, tailor messages, and time ...