We’ve been aiming customer marketing at the wrong target. Most teams treat it as an advocacy program—a place to collect case ...

As it approaches the golden quarter, Sainsbury’s is building on its value and price perception work throughout the year to ...

For savvy shoppers, understanding the differences between each sale event can go a long way to maximizing savings and ...

AI can do a lot, but it should not be entrusted to lead outbound—the most challenging, highest-stakes part of your funnel.

CRM systems organize customer data and communications, helping sales teams execute consistent follow-up strategies, track ...