Thirty-five percent of consumers now spend more time watching social media videos than streaming content, according to ...

There was a time when Culture wasn’t a jersey, wasn’t a court design, wasn’t more marketing than meaning. There was a time ...

As AI drives marketing efficiency, experts warn against losing the human touch. Learn how top CMOs balance automation with ...

Artificial intelligence has become marketing’s favorite headline. Every platform, publisher and technology partner now promises “AI-powered” solutions that will make campaigns smarter, faster and ...

One strong definition of culture comes from UNESCO, which defines it as “the set of distinctive spiritual, material, ...

Social CPMs have risen. Incremental audiences on social platforms have declined. Growing brand-safety concerns make the ...

In most boardrooms today, the chief marketing officer (CMO) or marketing director seat is the hottest, and often the shortest-lived.

Let's discuss what agent-led systems will mean for marketing teams at the Nov. 4th MarTech Conference. The post What AI and ...

Global competitiveness in artificial intelligence no longer depends on who makes the boldest technical leap, but on who can turn those leaps into ...

Connecting your brand voice to a specific persona or actual person—whether real or fictional—can help creative teams better understand the voice you're aiming for. And it can also be a valuable way to ...

In the end, it isn't about the size of the marketing team—it's about the strength of its structure and the clarity of its ...

The speed at which AI has advanced is reshaping how companies approach their marketing decisions. People scroll faster, but ...