Adweek on MSN

Why So Many Publishers Are Launching Brand Marketing Campaigns Right Now

Publishers are flooding billboards, subways, and screens with ads for themselves-many for the first time in history.
FiercePharma

Moderna-backed ALA campaign takes a shot at boosting respiratory vaccine uptake

Moderna is backing the American Lung Association’s (ALA’s) call for people with lung diseases to get vaccinated for the upcoming respiratory virus season. The biotech, which sells vaccines against ...
Wall Street Journal

Travis Kelce Teams Up With Investor for Activist Campaign at Six Flags

An activist investor pushing for big changes at Six Flags FUN-6.74%decrease; red down pointing triangle has teamed up with Travis Kelce. New York-based hedge fund Jana Partners, the National Football ...
soapcentral

“Solid cleanup after that event flop”: Internet react as W Korea issues apology following Breast Cancer Awareness Campaign controversy

On October 19, W Korea issued an apology over its Breast Cancer Awareness Event via its social media handle. The apology came after the fashion magazine received widespread criticism for glamorizing ...
Morningstar

Actor Terry Crews Is Face (and Singing Voice!) of College Football Marketing Campaign for Ram

Because nothing fires up game day like horsepower under the hood and a tailgate that won't quit, Ram has signed actor Terry Crews ("Idiocracy," "White Chicks," "Brookly Nine-Nine," America's Got ...