Google adds Waze ads to Performance Max for store goals in the U.S. and rolls out channel performance reporting, with search ...

Google Ads is adding an “investment strategy” tool that lets advertisers model potential gains from increased budgets.

New planning features are designed to help marketers optimize ad spend for specific revenue, conversion, and revenue targets.

If I jump from the video back to Song mode, YouTube Music doesn’t just play the audio from the video file. It plays the ...

Advertisers can now reach drivers through Waze and gain deeper visibility into campaign performance with Google’s latest PMax ...

Tech giant Google ($GOOGL) has introduced a range of new tools to make it easier for publishers to manage ads and monetize ...

Google (GOOG) (GOOGL) on Thursday announced several updates for its sell-side adtech products—Ad Manager, AdSense, and ...

Google’s sell-side programmatic platform at the heart of its antitrust case just made some upgrades, including direct buying and AI publisher tools.