Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better ...

Discover how Google Ads evolved over 25 years, from simple AdWords campaigns to advanced AI automation shaping how advertisers reach their target audiences.

The phrase “caution is key” has already become a totem of sorts for the new age of US antitrust regulation. It was used by ...

Google Ads now lets one advertiser appear twice on a SERP – a change that tests fairness, transparency, and competition.

Get key insights on Alphabet Inc.'s Q3 FY2025 results, including ad revenue trends and AI investments. Click for my updated look at GOOGL stock post earnings.

Rising costs of sports rights fees and other other factors have fueled YouTube's disputes with Disney and other media ...

Stability AI wins in court, Google Maps gets chatty, AI drives up power use, and Coca-Cola rolls out a new wave of generative ...

Alphabet's strong AI integration fuels profits but faces valuation risks. Click for my updated look at GOOGL stock post Q3 ...

That’s according to a new article from Reuters by preeminent Meta journalist Jeff Horwitz. He got access to a swath of ...

In a shorter, faster funnel, holiday PPC success comes from early engagement, adaptive pacing, and automation guided by ...