Makeup is basically witchcraft, and there are all sorts of witches on YouTube with glamorizing spells and tricks. The sign of a good witch, of course, is not just whether they can change their own ...

Beauty is currency and can enhance one’s social capital — and the way we consume digital beauty content constantly evolves and changes. It seems like TikTok is largely the platform of choice for ...

One of the joys of YouTube is watching makeup tutorials, and Maybelline gets it. The brand joined the influencer bandwagon by creating its own show "Makeup Like This" — and it's about to get even ...