I’ve got a pet peeve about the terms metrics and KPIs (key performance indicators). Too many people use those terms interchangeably, and while it may seem like a small thing, it drives me a little ...
Our survey of 9,200 executives from more than 5,000 companies found that more than 70% of companies don’t yet understand KPI frameworks or advanced/predictive analytics.* If you believe as I do that ...
When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.
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