Trusted by leading brands across retail, finance, pharma, travel, and technology, Adthena combines cutting-edge technology with a world-class team of experts. This partnership helps customers ...

Some PPC practices no longer fit today’s automated Google Ads environment. Here’s what to phase out – and what to prioritize ...

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

The best ads are answers to questions consumers have about products and services. That's how Vidhya Srinivasan, VP and ...

With Google’s latest redesign grouping ads under a single “Sponsored Results” header and offering a hide option, brands are ...

Google marks 25 years of Ads, evolving from search keywords to AI-powered campaigns that reach audiences and deliver answers.

Google Ads now lets one advertiser appear twice on a SERP – a change that tests fairness, transparency, and competition.

A few weeks ago, Google launched a new ad layout with the large "Sponsored results" label that groups numerous ads under that one label, and then sticks a "Hide sponsored results" button after you ...