When testing the user experience of a new tech product, making the experience as true to “real life” usage for testers as possible is an important part of getting genuinely insightful feedback.

Companies often think they have a sales or marketing problem or a need to add a new product feature when they have a user experience problem. The product, service or technology isn’t easy to use, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The ongoing AI boom is transforming the online user experience (UX) at a rapid pace, and the ...

The fundamental purpose of user testing is to better understand and empathize with the core users of a digital product. Unfortunately, user testing is often an afterthought. From card sorting to ...

Jerry Cao is a UX content strategist at the wireframing and prototyping app UXPin. For advice on how to conduct 30+ different types of usability tests, check out The Guide to Usability Testing.

With the rising popularity of user-centered design and UX research, it's crucial now more than ever to have usability testing tools to help evaluate and improve your digital products' UX. There are ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More If you work in product development you hear a lot about user interface ...

All designers should use these techniques to test their designs. Great designs don’t just fall out of a designer’s brain. More often than not, they’re the result of rigorous testing, using a nebulous ...

Mobile marketing startup Airship acquired Apptimize, a user experience (UX) testing company, to give clients a single platform for managing digital ad campaigns, per an announcement. More than 100 ...