Personalization based purely on history is backward-looking in a forward-moving world. It ignores the single most important ...

For much of history, customized pricing was the normal way things happened. In the past, business owners sized up each customer and then bargained face-to-face. The price paid depended on the buyer’s ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Eric Schurke As we move ...

For brands and retailers, it’s no secret that a more personalized customer experience typically leads to increased engagement and sales. And yet, so many companies struggle to implement what I call ...

Digital commerce has undergone a fundamental transformation in how businesses interact with customers. What began as simple ...

Personas oversimplify people. Behavior reveals intent. Here’s how behavioral segmentation helps brands create more relevant, ...

Hear me out: At minimum, the way personalization is being executed and discussed is ripe for disruption. What marketers think is improving their brand’s relevance could be having the opposite effect.

Story by Jay L. Zagorsky Associate Professor Questrom School of Business, Boston University (The Conversation) – Recently, Delta Air Lines announced it would expand its use of artificial intelligence ...

(The Conversation is an independent and nonprofit source of news, analysis and commentary from academic experts.) For much of history, customized pricing was the normal way things happened. In the ...