Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Product marketing continues to emerge as a critical function in many organizations, gaining ...

No brand can ever be perfect, and in the digital age of public opinion, it's essential for brands to remain on the offense and prepared to speak articulately about their company's mission and values ...

Brand value can be an extremely valuable asset to companies, but it's also one that's incredibly difficult to put a firm figure on. Consider a company like Tesla (TSLA 1.82%), for ...