Forbes contributors publish independent expert analyses and insights. I am a Customer Experience Futurist, Author and Keynote Speaker. Understanding your customers when there’s only a handful isn’t ...

In this special guest feature, Will Fellers, Product Manager at Quantum Spatial Inc., explores different types of analytics – descriptive, predictive and prescriptive – and discusses how companies can ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The role of a marketer has changed dramatically over the past two decades. I’ve seen it ...

Uncertainty manifests itself in most business dataset. Descriptive analytics tools help us explain the nature of the uncertainty that we have experienced, while predictive analytics tools further aid ...

The most sophisticated analytics programs in the world won't matter for much if health systems staffs don't use them, or don't use them well. Technology is important, but integrating it into clinical ...

An accurate description of the process that generates measures of funds flow (cash flow and working capital from operations) has potential importance in a variety of decision contexts. In particular, ...