In this special guest feature, Will Fellers, Product Manager at Quantum Spatial Inc., explores different types of analytics – descriptive, predictive and prescriptive – and discusses how companies can ...

Uncertainty manifests itself in most business dataset. Descriptive analytics tools help us explain the nature of the uncertainty that we have experienced, while predictive analytics tools further aid ...

Over the past several years, technology has rapidly changed what enterprise analytics can do. Analytical approaches that incorporate predictive models have begun to displace merely descriptive ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today's rapidly evolving financial landscape, the ability to harness data for actionable ...

Christena Garduno is the CEO of Media Culture, a brand response agency specializing in media planning and buying for nearly 30 years. Big data is transforming the relationship between companies and ...