Once upon a time in a dark, foreboding land called B2B, a number of very special people were scorned for different ways of thinking. Those people were the wordsmiths, the creatives, the videographers: ...

Here are five tips for marketing leaders who want to use storytelling to drive understanding, engagement and trust.

When marketers incorporate VR and AR into their campaigns, they can create immersive experiences that captivate audiences and ...

When used for marketing, storytelling is an excellent way to help audiences conclude that brands understand their challenges and triumphs. Several brands have taken that approach and have gotten off ...

Opinions expressed by Entrepreneur contributors are their own. As humans, storytelling is ingrained in our nature, from ancient cave paintings to modern social media. In today’s business world, ...

Storytelling can be a powerful psychological motivator which is one of the reasons it lends itself so well to marketing. I fell in the shower the other day. Not exactly a proud moment. Don’t worry; ...

"Storytelling" is often used loosely as a term for good writing. Which makes me wonder: Do marketers actually understand storytelling in the context of content marketing? Yes, it's a borderline cliché ...

Opinions expressed by Entrepreneur contributors are their own. Most people absolutely hate selling, and for good reason. The entire idea of bothering someone, trying to talk them into buying something ...

Writer Maya Angelou said, "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." Storytelling is the language of ...