Cobalt Keys LLC, a Las Vegas-based public relations and communications services firm, announces the expansion of its integrated marketing services designed to help professional corporations establish ...

Luckily, Inc.’s annual Power Partners list highlights the best-in-class companies that focus on advertising and marketing so ...

There are some inherent challenges in marketing a service business, but they can be overcome. When marketing services, you apply the same marketing mix principles used for products: place, price, ...

Golden Goose Marketing, a Sacramento-based digital marketing agency, is spotlighting how the construction industry is ...

A restaurant is a competitive business and a healthy marketing plan is essential for success. Marketing the menu, location and ambiance may entice customers to give your restaurant a try. But ...

Marketing software can help your business engage customers and connect with prospective buyers to grow your brand awareness ...

The world of professional services marketing is not generally known for early adoption of cutting-edge marketing techniques. As I see it, there is one underlying reason: Professional services ...

Connecting with your target audience in a memorable and engaging way is a challenge all businesses and marketers face. On every marketing channel, there’s so much competition for users’ attention that ...

When you're selling intangible goods and services, you'll need to create a unique marketing plan and sales process involving ...

Customer service and marketing go together in many ways that help communications professionals. By leveraging both, this creates a great customer experience. It also helps the brand’s reputation stay ...

The term customer has taken some time to sink into the culture of fire protection. The fire and emergency services have been latecomers to this particular aspect of marketing. Customer service is a ...

More businesses are shifting the bulk of market budgets from television and print media to digital marketing platforms. Traditional pay TV lost 6 million customers over the past 2 years, and daily ...