Product promotion is a fundamental component of a business marketing plan. Consider the sales venue and the demographic when choosing which type of promotional product strategy will be most effective.

Promotions are a necessary expense of running your business and increasing brand awareness and sales. Small businesses should calculate the return on investment, or ROI, of sales promotions in order ...

Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives). It is used to introduce new product, clear out ...

TREVOSE, Pa., Aug. 7, 2025 /PRNewswire/ -- The Advertising Specialty Institute® (ASI), the leading authority in the $26.6 billion promotional products industry, today published the 2025 Counselor ...

Leading smartphone brand Infinix Nigeria has once again proven its commitment to Nigerians, as over 15 winners emerge from the summer sales promo across Nigeria. The summer sales promo, which ran from ...