For more than a decade, subscriptions gave SaaS companies the predictability they needed to scale. Today’s software landscape, shaped by AI and real-time value delivery, is forcing a shift ...

AI is already having an impact on the conventional SaaS. A potential freemium model may make things even more complicated.

In our recent research, AI Pricing in Practice: 2025 Field Report, one theme came through loud and clear: buyers hesitate to adopt AI features because they don’t trust that they can control spend. The ...