Gary Lyon explores the role and impact of three elements of marketing planning that drive business success: Segmentation, Targeting, and Positioning. Segmentation is the process of dividing large, ...

It’s important to deliver your business’s message to the right audience. The STP marketing model is helpful in this case. Segmentation, targeting, and positioning are what STP stands for. It’s a ...

The STP Model or Segmentation, Targeting, & Positioning is a key component for any firms marketing strategy. Here we give you ...

If you are planning now and looking to make your business more resilient in 2026, dig into these 9 frameworks: This pyramid-shaped model begins with asking questions from the perspective of the ...

If you are not declaring something for dead as a marketing consultant, you are doing things wrong in marketing land. The concerned reader should stop worrying – STP (segmentation, targeting, ...

Target marketing is essential to getting the most from your marketing dollars by reaching out specifically to those who are most likely to buy your products or services; they are your target market or ...

Humber, Coast and Vale STP invites expressions of interest to develop a £10,000 “social media and guerrilla marketing” campaign to promote its proposals The STP is looking for design and marketing ...