4 Questions a SMB should ask themselves before starting a SEO or SEM campaign. Many digital marketers get this familiar question from business owners: “SEO or SEM?” There are nearly indefinite amount ...

SEO vs. SEM Timelines: A Medical Analogy How do you explain to your boss or client how SEO works and when to expect results? Use this doctors and medication analogy to help them realize the time and ...

I recently met with a general manager who was concerned about competing with a particularly large and savvy auto group, and was looking to shift some of his advertising to digital. He asked me, “Where ...

If you’re managing a business, you know how important a web and mobile presence is. Whether you’re selling tacos, tiaras, or terabytes, customers need to be able to find you. You’ve probably dipped ...

What SEO is justifiably famous for is its ability to convince the search engines–the algorithms that index your website–that your webpage is the most relevant one for the keywords being searched. For ...

Is typing in “SEO” the same as typing in “search engine optimization“? Not according to the data in AdWords. The queries in the search engine optimization data set are quite different than the data in ...