The inaugural partners for the initiative are the Center for Humane Technology, a non-profit org dedicated to ensuring that ...

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Video games are a big part of daily life for kids, but just because something is marketed toward kids doesn’t mean it’s ...

The platform has partnered with Cint, DoubleVerify, Integral Ad Science, Kantar and Nielsen to help measure the efficacy of ad campaigns. The partnership between Roblox and Google marks the next step ...

Roblox previewed a new in-game advertising format at its Roblox Developers Conference (RDC). Immersive Ads, which are expected to go live next year, include the ability to build 3D portals that ...

Recently, Roblox got in trouble with the Children’s Advertising Review Unit for failing to clearly label in-game ads for children under 13 and using social media influencers who failed to identify ...

A number of consumer advocacy groups have a problem with Walmart’s entry into the metaverse. The online retailer last fall announced the launch of two new virtual worlds on Roblox, Walmart Land and ...

Mumbrella can today announce the first three headline speakers for its flagship 2026 conference, Mumbrella360, who will each ...

Update, Wednesday October 1, 2025: Roblox has responded to the open letter written by three game industry advocacy groups stating its new parental controls and content descriptor "impacts very few ...

Roblox has no trouble attracting players, but profitability is another story. With steep losses and a premium valuation, ...