Bayer is working with custom algorithm firm Chalice AI and data partner Snowflake to create audiences for targeting ads.

After back-to-back seasons of gobbling up more airtime than a score bug, Travis Kelce has all but disappeared from the airwaves on NFL Sundays. Despite having reached the sort of cultural saturation ...

TAMPA — Baker Mayfield is cooking off the field again, pitching more than footballs with new national ad campaigns for Popeyes and Uber Eats. The Bucs quarterback used to be well known for his ...