The terms “marketing” and “advertising” are often used interchangeably, but they have distinct differences in their core purposes and functions. Although marketers and advertisers often have ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ask a room full of business leaders, marketers and entrepreneurs to define the difference ...

The discussion builds on the recent appearance on MITechTV, Marketing and Sales in 2026: CEO Strategy Session, where Oztalay and Cheo previewed key topics from this upcoming strategy session, ...

Decision-making in sales and marketing is accelerating. Whether it’s a salesperson deciding their next move, a manager reshuffling customer assignments, or a leadership team shaping strategy, fast, ...