If your brand isn’t reaching your audience at a visceral level, you’re leaving value on the table. Clever headlines and pretty pictures are not enough. You have to connect meaningfully with people.

Plexus has released “an AI-powered compliance platform built to help marketing and legal teams move faster without putting the brand or business at risk”, named Marketing Wizard.The ...

STAMFORD, Conn.--(BUSINESS WIRE)--Only 52% of CMOs and other senior marketing leaders said they were successful in proving the value of marketing and receiving credit for helping meet enterprise ...

In this HBR webinar, Michael Mauboussin shares a framework to trace the process of value creation from the basic economic forces that shape a company’s performance to the resulting impact on value ...

After an era of exuberance, expansion and ‘rockstar’ roles, sustainability in private markets is being more closely tethered ...

L'Oréal Groupe deployed Google’s Imagen 3 and Gemini multimodal models as part of its generative AI beauty content lab, dubbed Creaitech, to help its marketing team’s creative process and streamline ...

Marketing has an image problem. Ironic for a discipline built on persuasion, but it’s losing its edge: consumers tune out, CFOs redirect dollars, and CMOs churn faster than New York Jets head coaches.

Nataliya Andreychuk is the CEO of Viseven. She is a leading digital transformation evangelist for the pharma and life sciences industries. Modern content marketing is a lot more than just writing an ...

Roman Z. Matatov is with PKF O’Connor Davies, serving as a CFO for private business clients, and has a valuation and forensics background. In this four-part series of articles, I invite you to explore ...

The pursuit of high-value leads can feel elusive in today's intensely competitive marketplace. Nearly three-quarters of B2B businesses prioritize lead quality; clearly, high-value leads are in high ...