Greetings from the Outer Banks of North Carolina. Here we discuss how students should study for the Principles of Marketing ...

Influencer marketing continues to show signs of strength, with 81% of consumers reporting that social media posts from influencers, friends or family members drove interest in an item or service ...

Companies are successful when they identify the needs of particular market segments and offer the products and services that satisfy those needs. The marketing function studies the markets that are ...

At times, it can seem that online marketing is more geared toward younger audiences. Adults under 35 make a prime audience for many online ad campaigns. People between the ages of 18 to 35 are more ...

To achieve lead generation goals, 47% of marketers see social media as the most effective tactic, and 46% are embracing email marketing, according to findings of Ascend2’s new study “Generating and ...

A new study reveals that 91% of brands have moved at least a part of their digital marketing operations in-house. Cost efficiency, greater control and increased transparency are amongst the biggest ...

DALLAS--(BUSINESS WIRE)--LTK, the company that turned influence into a global economy, today released findings from its third annual creator marketing study in partnership with Northwestern University ...

SAN MATEO, Calif.--(BUSINESS WIRE)--You do not have to be a Beckham, Chrissy Teigen or Grumpy Cat to make big cash as an online influencer. In a study spanning five countries including the U.S., ...

Creators are the #1 place CMOs plan to invest more in 2026; 97% plan to increase creator marketing budgets LTK, the company that turned influence into a global economy, today released findings from ...