Planning challenges persist. B2B marketing strategy often struggles with fragmented tools and data, which makes it hard to track and manage plans across systems. AI for efficiency. While AI can help ...

E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling ...

Marketing software can help your business engage customers and connect with prospective buyers to grow your brand awareness ...

Creating a solid marketing plan is a must-have skill for today's B2B marketer. But it's not always easy. Many teams struggle with vague planning frameworks, data overload, tight deadlines, and the ...

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a global market and strategic intelligence solutions provider, has announced the completion of their successful marketing strategy plan for a leading ...

Amid tight timelines and intense competition, devising seasonal marketing and ads that stand out in a sea of consumer choices is a serious challenge for any brand.

At B2B Marketing, we believe the key to proving marketing’s impact is to become the commercial marketer. One of the skill essential skills to becoming the commercial marketer is financial acumen.

In the end, it isn't about the size of the marketing team—it's about the strength of its structure and the clarity of its ...

To paraphrase Patrick Swayze in "Dirty Dancing," nobody puts Generation X in a corner. But some financial advisors are still hesitant when it comes to distinguishing and prioritizing the demographic ...