To paraphrase Patrick Swayze in "Dirty Dancing," nobody puts Generation X in a corner. But some financial advisors are still hesitant when it comes to distinguishing and prioritizing the demographic ...

Advisors have many options when it comes to marketing their business online. The key is choosing one that can maximize client recruitment and lead to achievement of a firm's strategic goals. Over 40% ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

With a career in economics and a passion for crafting compelling narratives, Abdul Sani Abdul Murad, the group chief marketing officer of RHB Bank, is no stranger to industry accolades. Armed with a ...

Bill Shine, pictured here in November 2018 while serving as White House communications director, serves as the executive chairman of Old Glory Bank. In January 2022, two men in a van trekked from ...

U.S. Bank has launched a national campaign, “The Power of Us,” leveraging artificial intelligence (AI) to create audience models to test its creative against, per details shared with Marketing Dive.

The rules of content are being rewritten, fast. AI is reshaping how brands plan, create, and deliver experiences. Marketing ...