Most board directors intuitively understand that marketing is an important part of any company’s growth engine. It not only feeds the near-term sales engine, it also tees up future performance. Done ...

If the idea of creating a content marketing plan sounds like too much work (you don't have time for complicated stuff!), then take it easy... Start with the seven steps outlined above. Once you have a ...

Content marketing has been a staple in the marketer's toolbox for ages. Sure, new technologies have helped evolve content marketing—making it more appealing and more cost-effective than ever, and ...

Feeling pretty confident about the marketing slides you’ve prepared for your upcoming board meeting? If so, you may be on the wrong track. Very few board members have any direct experience in that ...