Most board directors intuitively understand that marketing is an important part of any company’s growth engine. It not only feeds the near-term sales engine, it also tees up future performance. Done ...
A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...
Katharine Graham (1917 to 2001), US newspaper executive, publisher of The Washington Post, Pulitzer Prize-winning author, first woman to head a Fortune 500 company Personal tragedy brought Katherine ...
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