We’ve been aiming customer marketing at the wrong target. Most teams treat it as an advocacy program—a place to collect case ...
Most software-as-a-service (SaaS) marketers say text is the format they currently use most for their case studies, but that they want to create more video case studies in 2023, according to recent ...
YouTube marketing is growing increasingly sophisticated with the application of artificial intelligence (AI). Brands and marketers are finding new ways to use AI tools to improve the impact of their ...
You have big goals for your company. How much do you know about your customers, your products or services, your competitors, and the market you serve? There’s a high value in big data insights that ...
Dublin, Aug. 20, 2025 (GLOBE NEWSWIRE) -- The "Customer Data Platform Market by Offering (Campaign, Analytics, Composable, Real-Time CDP), Data Type (First-Party Data, Zero-Party Data), Application ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. When prospects are in the awareness or consideration phase in their buyer’s journey, there’s ...
Part of being a great content marketer is keeping an eye on what other content marketers are doing – to predict the future one starts with what has gone before. I’m a genuinely curious person and ...
This course is available on the BSc in Data Science, BSc in Management, BSc in Mathematics, Statistics and Business, Erasmus Reciprocal Programme of Study and Exchange Programme for Students from ...
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