Outlining a marketing plan in the American Psychological Association format involves describing marketing activities you intend to take to promote your products or services. Use the APA style to ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

A direct marketing plan can lead to your business earning more per sale while your customers save money. To describe such a plan, you have to divide it into sections. Each section deals with a ...

When I launched my first startup, the value of marketing was always at the forefront. We always had a story to tell and used various marketing channels to grow the company. When I sold it, much of ...

How should you determine whom your plan should target? No surprise here, your target audience is the primary group of people you want as customers. But you need to think beyond just the corporate ...

President of the Bradford Dalton Group, Jeff is a former journalist with 30+ years of experience as a public relations professional. It is important to know what other people besides you think about ...

Marketing software can help your business engage customers and connect with prospective buyers to grow your brand awareness ...

Opinions expressed by Entrepreneur contributors are their own. We’ve all heard the interview question, “Where do you see yourself in five years?” Marketers routinely take that question and apply it to ...

One of the easiest ways to scale your business—and earn more revenue with less effort than it takes to build new products—is to work with channel partners. Doing so allows you to offer new products ...