Is the structure of your in-house marketing team getting in the way of your goals? Based on findings from TrackMaven’s latest “Marketing Leadership Survey,” the answer might actually be “yes.” While ...

The key insight across all models is that regular organizational reviews can help drive better results. While 60.2% of ...

In the end, it isn't about the size of the marketing team—it's about the strength of its structure and the clarity of its ...

To determine the most commonly used marketing organizational structures and how these approaches correlate to revenue growth, the Association of National Advertisers (ANA), reported by Marketing Profs ...

Every organization, no matter its size, has an abundance of moving pieces. Ensuring that all those pieces move in perfect synchrony starts by devising an organizational structure that represents the ...

There are many factors that go into determining a company's proper organizational structure. For example, sometimes proximity is important in developing an organizational structure. Therefore, a ...

Just like no two people are the same, no two companies are identical. While you may find similar organizations within the same industry, there will always be nuances and differences between every ...

In a town driven largely by tourism, Vail is looking to reorganize how it runs its economic development and marketing efforts. “The VLMD (Vail Local Marketing District) has been around since 1999 and ...

Union Pacific (UP) recently announced a new Marketing and Sales organizational structure, consolidating its business groups from four to three: Bulk, Industrial and Premium. The changes are effective ...