The sudden popularity of the Chinese artificial intelligence app DeepSeek has shaken up the world of AI, with some industry players comparing it with its rival OpenAI’s ChatGPT and questioning if it ...
Terminus co-founder and CMO, Sangram Vajre, has written the first-ever book on account-based marketing (ABM). Account-Based Marketing For Dummies is now available from For Dummies®, the world’s ...
What Is Marketing Automation and Why Does It Matter to You? Marketing automation technology first appeared about 15 years ago to allow marketers to more effectively and efficiently accomplish tasks.
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