B2B marketers say the term "revenue marketing" encompasses a wide range of results-focused tactics and goals, according to recent research from Demand Spring. The report was based on data from a ...
B2B marketers must “stop whining” and prove their value, according to Cytiva’s vice-president of marketing, Conor McKechnie. “Marketing is misunderstood. Nobody loves us. Nobody gives us money. Stop,” ...
DENVER & BERLIN--(BUSINESS WIRE)--Contentful, a leading digital experience platform, in collaboration with Atlantic Insights, the marketing research division of The Atlantic, today released a new ...
Two decades after Northwestern University marketing professor Don Schultz sent marketers and agencies scurrying in search of a new Holy Grail dubbed integrated marketing communications, they are still ...
Most marketers define their competition too narrowly — and it’s costing them. They focus on companies that offer similar products or services, but customers don’t make decisions based on industry ...
Let's discuss what agent-led systems will mean for marketing teams at the Nov. 4th MarTech Conference. The post What AI and ...
Do marketers use the term multichannel marketing in-house? Not really. At least none of the marketers on a panel called, "Multi-Channel Marketing: Stop The Talk, Give Some Proof," at the Email Insider ...
The first quarter of the 21st century has ended, seemingly out of nowhere. If it feels like times are moving fast, get used to it, especially in digital advertising. Paradigm-shifting technologies, ...
As 2025 approaches, it is crucial for marketers to stay informed about the emerging trends reshaping the digital landscape. From artificial intelligence (AI) to hyper-localized targeting, the ...
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