"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...

Marketing professionals face many challenges: New competitors, evolving ways of working, and emerging technologies are just a few. To achieve business success, you must prepare to meet those changes.

Assess a company's marketing strategy to gauge long-term profitability and investment viability. Verify marketing claims through public reports and customer feedback to detect potential risks. Watch ...

What does GTM (go-to-market) mean? We talk about it all the time but are we defining and applying it in the most strategic way? And does it lie with marketing, product or sales? But most importantly – ...

The digital advertising and marketing industry is booming. With a market size projected to reach $946 billion by 2027, it’s no wonder that startups are flooding the market, trying to capitalize on the ...

Everyone talks about go-to-market (GTM) strategy, but ask for a clear definition and you’ll mostly get word salad. I posted about this on LinkedIn, and the comments exploded. Dozens of takes later, ...

James Chen, CMT is an expert trader, investment adviser, and global market strategist. Gordon Scott has been an active investor and technical analyst or 20+ years. He is a Chartered Market Technician ...