The three New York studios, which include a virtual reality studio, are located at Versant's headquarters in Times Square and ...

MSNBC will debut a new ad campaign during Tuesday night’s election coverage, highlighting the network’s pending name change ...

The death of Kin made me think about Microsoft and how it handles marketing. This Kin was a great product but somehow it seems that Microsoft has issues with marketing compared to Apple. When Apple ...

Pam's Colecovision was her babysitter, from the age of 4 or 5, but the family only had one game. Over and over, hour after hour, she'd climb and jump through the three levels of Donkey Kong. But the ...

In anticipation of this week's release of "Halo 3" for its Xbox 360, Microsoft is cranking up the hype machine. By David Ward, The Associated Press In anticipation of this week’s release of “Halo 3” ...

After three decades, the MSNBC brand will be retired on Nov. 15. The network has called in Rachel Maddow to help viewers make ...

Microsoft has purchased Israeli-based marketing analytics startup Oribi for an undisclosed amount. Microsoft plans to use Oribi's technology in its Linkedin marketing solutions platform, company ...

Microsoft acquired PromoteIQ, a vendor marketing technology provider. PromoteIQ's clients include Kroger, Kohl's, and Overstock.com PromoteIQ will become a division within Microsoft Advertising.

Former Nintendo Europe MD David Gosen has joined Microsoft as "VP, Strategic Marketing, Interactive Entertainment Business EMEA". Most recently, Gosen headed up mobile firm I-Play. “I’m very excited ...

Launched in 1994, this campaign was Microsoft's first attempt to sculpt its image on a global scale, and it has had a lasting resonance over the years -- although mainly as fodder for ridiculing ...

The MS Marketing Analytics program will prepare students to accelerate their careers in the high-demand, marketing analytics field. Employment growth and demand for marketing analytics experts is high ...