“I’m getting tons of traffic to my page, but conversion rates are low.” Sound familiar? Whenever I hear this complaint, it’s not hard to troubleshoot the source of the problem – the landing page. It’s ...

The all-new Lawproactive system introduces a proprietary platform that cuts wasted ad spend and delivers highly qualified, ...

I have worked with scores of digital agencies, funnel-builders, designers and ad buyers around the world. Through this experience, I’ve found that when it comes to something as simple as lead ...

The term “lead generation” might sound like marketing jargon, especially if you’re not deep in the field. But the concept is simple; it’s the process of attracting and converting potential clients to ...

LinkedIn announces new capabilities for businesses looking to create social media buzz and community around individual products and initiate lead generation, too. Ever since Microsoft purchased ...

A couple weeks back, I presented some new data around Facebook Lead Ads at Mobile Monkey’s 2019 Facebook Ads Virtual Summit. Facebook advertisers have two main options when running lead gen campaigns: ...

Website landing pages that contain a single call to action (CTA) garner a higher average conversion rate than those with more than one CTA, according to recent research from Unbounce. Marketers say ...

B2B lead generation through paid search is constantly evolving. Today’s effective PPC strategies differ from previous years. B2B marketers must adapt and zero in on: 1. Hyper-personalization using ...

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better ...

Forbes contributors publish independent expert analyses and insights. I write about digital marketing topics, from content to social. In order to generate quality leads on a consistent basis, you need ...

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