I remember working with a client who wanted to promote their startup, and they decided to go SEO-heavy. With huge amounts of content ready, they were able to generate impressive traffic, yet with very ...

Since the arrival of the internet and online marketing, measuring and analyzing certain metrics has been essential for those wanting to attract audiences and sell online. Figures like click-through ...

After launch, ongoing tracking keeps your site competitive. Use automation and analytics to catch issues early and sustain ...

The sheer number of metrics available to a marketer in 2024 can be overwhelming. Not all are created equal, but one often flies under the radar: Share of Voice. SOV can significantly enhance ...

KPIs are not ROI, and in search and digital marketing, we need to bridge the gap between our KPIs and business outcomes. In an ever-increasing world of messy attribution – thanks to privacy law ...

A CRM report is an analytics tool built into a customer relationship management (CRM) system that provides users with data and insights into their customers, activities, sales, and performance. It ...