Netflix's ads head said the platform has made "great progress" in addressing concerns it has faced about its business.

The streamer is also testing interactive video ads and dynamic ad insertion, which will roll out globally in 2026 ...

In 2024, top apps increased their share of spend on interactive ads by 20% year-over-year, while non-top-tier spenders saw a 2% increase. That's according to Liftoff’s annual Mobile Ad Creative Index ...

The MTA and the beloved body care brand teamed up for a special marketing campaign, diffusing their “signature scent,” Fresh ...

As it wraps its third year in the ad business, Netflix is switching to a new metric to capture viewership on its ad-supported tier. The streaming giant said Wednesday it now reaches more than 190 ...

HondaVideo/YouTube What kind of ad do you want to watch? Honda's cool new "Other Side" film puts you in the driver's seat. We've seen the choose-your-own-ad deal before, but you usually have to watch ...

A new study from Roku, Dentsu and Luth Research suggests that while most streaming viewers appreciate ads that reflect their interests, that alone isn’t enough to grab their attention, let alone drive ...

Connected TV (CTV) continues to push the boundaries of innovation, and honestly, are we even surprised? Whether consumers are deep into the latest season of “Dexter,” catching up on “It’s Always Sunny ...

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies ...

While shoppable ads are gaining traction and were a clear focal point during this year’s NewFronts/Upfronts, shopping on CTV isn’t the same as shopping on mobile or desktop—and treating it that way ...

Channel 4 has a new line-up of interactive video ad formats aimed at forging closer relationships between its viewers and advertisers. The broadcaster has released four formats – Ad Bloom, Ad Interact ...

How do you build effective playable ads for midcore and hardcore games? Greg Castro, the VP of global partnerships at Mobvista, offers some practical tips for developers and marketing teams. Midcore ...