New research out of Texas Christian University points out that cell phones and social media are training our brains to respond more to short "micro" ads than longer commercials. And you can expect to ...

As marketers, we have to constantly balance the oft-contradictory goals of short-term revenue growth and long-term business strategy. When designing an audience strategy, this often boils down to an ...

Google Ads is launching a new video enhancement feature for Demand Gen campaigns. The update automatically creates shorter versions of existing video ads to better engage diverse audiences. Details: ...