Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Navigating a business through economic uncertainty can feel like driving at night on an ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Every now and then, people ask me about the biggest lesson I’ve learned building a PR agency ...

People don’t want fluffy words or corporate-speak, though. If they feel like you’re being dishonest or keeping the full story under wraps, you’ll start losing them. Of course, talking points still ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

UiPath's strategy reflects a company that's no longer chasing automation hype -- it's laying the groundwork for durable, ...

Strategic marketing is a long-range system for choosing markets, shaping demand, and linking choices to business goals and sustainable growth. The discipline sets priorities for product or service ...

Discussion in the corporate boardroom is evolving rapidly. As the global economy has fundamentally shifted from one driven by tangible assets to one powered by intangible value, a new C-suite position ...

Needham has raised its earnings estimates and price target on tech giant Google (NASDAQ:GOOG) (NASDAQ:GOOGL) and expects its strategic position and corporate culture to drive valuation upside.

Created under newly appointed CEO Arthur Lemoine, the position signals the department store's push to strengthen its brand, e ...