On February 16, Google implemented a significant shift in its advertising policies, allowing advertisers to collect IP addresses and use device fingerprinting – two tracking methods that had been ...

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google has released a tutorial walking advertisers through its new Performance ...

London — Google is dropping plans to eliminate cookies from its Chrome web browser, making a sudden U-turn on four years of work to phase out a technology that helps businesses tracks users online.