Semantic HTML5 provides us with an opportunity to improve our websites and optimize for search engines. We can take full advantage of these opportunities by using machine-readable semantic HTML5 ...

The online community has been buzzing in recent weeks due to Google’s latest updates. And these changes this summer were indeed significant! First, we found out that we can no longer access complete ...

Have you heard of semantic markup? Of course you have! Everyone’s talking about it. But why does it matter to search marketers? After all, semantic markup is not a ranking factor. Adding it to your ...

Structured data is a core SEO tactic. Not only does it remove a layer of ambiguity for search engines (they don’t have to infer what a piece of data is; you’re telling them outright), it’s also the ...

Google, Microsoft, and Yahoo have teamed up to encourage Web page operators to make the meaning of their pages understandable to search engines. Web of words: This graph of linked phrases lets ...

Video is hot, hot, hot! This isn’t news. Everyone and their brother, mother, and aunt Sally’s cousin’s sister are shooting and embedding video on their own website. The entry level to decent video ...

Last year was the year of change for search, especially for schema markup. We saw a significant loss in clicks due to changes made to certain rich results, while simultaneously witnessing the most ...

HTML5 is a big change from early HTML: it is now more “structurally semantic” and presentation has been moved to the CSS vocabulary. So it is much more like a document DTD in the XML tradition with ...