Google's clean room-based Ads Data Hub for measurement and analytics, which helps advertisers share data and understand the effectiveness of their advertisements, has been accredited by the Media ...

As the United States ushered in its 45th president on Friday, Google quietly ushered in a number of updates to its ad platforms. But it was Google’s reduction of third-party cookies and pixels on ...

Google has fully rolled out its Ads Data Manager tool to help advertisers easily centralize and activate their first-party data for more effective AI-powered campaigns, the company announced today at ...

Google Ads announced what it calls "confidential matching." Confidential matching is a "way to securely connect your first-party data for our measurement and audience solutions," Google said. And it ...